Timeline

Phase 1: Research and Planning (September 2009 - April 2010)

• Identify parent needs, interests, barriers to participation, preferred resources and communication channels (Surveys, Focus Groups)
• Identify community resources Identify GCS resources
• Identify potential partners
• Identify potential program, resource, information gaps
• Identify common themes and potential program components
• Publish and share findings
• Determine and develop program evaluation measures and method(s)
• Develop initial budget
• Identify potential funders
• Develop grant proposals, seek funding, in-kind donations

Phase 2: Program Development (April 2010 - September 2010)

• Review research
• Develop year one goals
• Develop program strands or "themes"
• Develop review process
• Develop program components
• Develop any course offerings and/or secure descriptions, registration info, locations, fees for Website
• Develop first launch event
• Develop first family learning event
• Secure presenters
• Secure partnership agreements
• Develop registration and tracking process
• Determine payment structures
• Address participation barriers
• Purchase software, online and video content
• Develop grant proposals, seek funding, in-kind donations

Phase 3: Program Launch (September 2010 - January 2011)

• Review research
• Identify communication goals, benchmark measures and plan
• Match strategies and tactics to audience needs
• Develop logo, brand identity
• Develop collateral materials
• Develop press packet
• Develop contact database
• Develop Web site
• Develop BOE presentation
• Develop speaker's bureau and presentation
• Publicize launch event
• Host media briefing
• Publicize program offerings
• Develop grant proposals, seek funding, in-kind donations

Phase 4: Year One Operations (January 2011 - July 2011)

• Market program offerings and resources
• Market family learning events (Oct-Nov & Mar-Apr)
• Monitor participation and evaluations and adjust as needed
• Recognize and thank partners, donors, volunteers
• Evaluate year one
• Develop year two goals
• Begin planning for year two
• Develop grant proposals, seek funding, in-kind donations
• Renew partnership agreements

Other Key Dates

• Proposed launch event/media briefing: January, 2011
• First Parent University workshops: March, 2011
• First family learning event: March-April, 2011
• Second family learning event: October-November, 2011