- Guilford County Schools
- What We Do
-
The Communications department uses a mix of tools to tell the district’s stories.
Internal Relations -
- Provides regular updates to employees through electronic publications
- Coordinates recognition and appreciation for employees, including the Employee of the Month program, special events, and board recognitions
- Works with administrative staff to communicate major district updates and announcements to employees first
Media Relations -
- Serves as the district’s liaison to all local and national media
- Communicates district news and events to media and plans regular media opportunities for reporters
- Proactively and strategically seeks media exposure for district initiatives
- Writes talking points and other communication materials for staff members and Board of Education
- Coordinates crisis communication
Communications -
- Ensures consistency of GCS brand on all district-level communications including print, broadcast and online
- Writes and produces key district publications such as the annual report and marketing materials
- Acts as a consultant for other departments as they produce publications
- Approves communications and documents for district-wide dissemination
- Advises on the content and design of the district website, ensuring accuracy and consistency with GCS brand
- Seeks new ways of disseminating GCS information via the Web and other technologies
- Connects the community with schools to align resources through partnerships and cultivates engagement through voluntarism
Event Planning -
- Supports the planning of major district events, including Celebration of Excellence, Retirement Reception, Grasshopper games and more
Broadcast Production/GCSTV -
- Manages and programs the district's cable access channel
- Produces broadcast news stories for GCSTV
- Directs live Board of Education meetings for GCSTV
- Creates multimedia productions for events